For Sage partners

    Micro-vertical marketing, from customer list to campaign

    How Vertica builds the plan, the sales kit and a year of collateral for one micro-vertical

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    Vertica plan workspace with a 15-section review and approval flowTap to open the full screenshot

    The problem

    Four gaps stand between a Sage partner and a working micro-vertical strategy

    Problem 01 · Precision

    The right persona, moment, message, pain and trigger

    Every asset has to hit one buyer at one moment

    Broad labels like “manufacturing” blur distinct buyers into one generic campaign. The buyer tunes it out.

    Right persona
    CFO, controller, COO or IT lead
    Right time
    Matched to their stage in the buying decision
    Right message
    In the vocabulary that industry uses
    Right pain
    Tied to what the Sage product solves
    Right trigger
    The outside event that makes them act now

    Problem 02 · Intelligence

    Evidence for which market to fund, and a plan to work it

    Leadership wants evidence before it funds a market

    Pick the market
    Which micro-vertical, backed by our own win history and a sized opportunity
    Land, then expand
    The initial sale plus the path to follow-on modules and services
    A plan to execute
    A written strategy our marketers can follow once the budget is approved

    Problem 03 · Alignment

    Sales enabled on day one of the campaign

    When marketing launches on Monday, the rep calling that lead on Tuesday should already speak the buyer’s language.

    Sales enablement has to ship with the campaign, built from the same research.

    Problem 04 · Volume

    Hundreds of plan-driven pieces across every channel

    A wall of sound needs more collateral than a small team can build

    6
    channels in the wall of sound
    45
    pieces per product, per quarter
    ×4
    micro-vertical campaigns a year
    ×5
    Sage products: Intacct, X3, 100, 300, 300 CRE
    ×4
    ABM buying stages: awareness, consideration, decision, purchase

    3,600pieces of collateral a year, each researched, written, edited and approved, before sales gets a single one-pager

    The platform

    Vertica builds your micro-vertical GTM plan and every asset that follows it

    1. Step 1

      Firm and product context

      Brand voice, use cases, competitors

    2. Step 2

      List enhancement

      Pick the next market from evidence

    3. Step 3

      15-section GTM plan

      Strategy you review and approve

    4. Step 4

      Sales enablement

      Ready at campaign launch

    5. Step 5

      Collateral Studio

      Calendared, plan-driven assets

    List enhancement

    Your closed-won list shows where to go next

    1. 1Upload a CSV of closed-won accounts
    2. 2Each account gets its six-digit NAICS code, revenue band and firmographics
    3. 3Accounts group into micro-verticals, biggest clusters first
    4. 4TAM sizes each one for the leadership conversation

    No list? Start from market and firmographic data, or a vertical you’ve already chosen.

    From sector to micro-vertical

    1. 23Construction
    2. 238Specialty trade contractors
    3. 2382Building equipment contractors
    4. 238220Plumbing, heating and A/C contractors
    A buyer with its own vocabulary and its own headaches

    The GTM plan · Foundation

    The first sections teach the marketer the market and the product

    Built from your product setup: use cases, buyer outcomes and the competitors you name.

    1. 01

      Executive Summary

      The buyer, the market, and how the Sage product changes their numbers

    2. 02

      Ideal Customer Profile

      Which accounts fit best, by NAICS code, size and operating model

    3. 03

      Buying Personas

      Each decision maker’s pains, watering holes and messaging style

    4. 04

      Market Triggers

      The outside forces that make this the moment to act

    The GTM plan · All 15 sections

    One plan carries strategy, sales and leadership

    1. 01Executive Summary
    2. 02Ideal Customer Profile
    3. 03Buying Personas
    4. 04Market Triggers
    5. 05Pain Points to Triggers
    6. 06Competition
    7. 07Positioning
    8. 08Messaging
    9. 09Key Events
    10. 10SEO Keywords
    11. 11Channel Plan
    12. 12Marketing Collateral
    13. 13Sales Enablement
    14. 14Funnel Engineering
    15. 15Land & Expand

    What sales gets at launch

    • Value propositions and proof points
    • First-meeting story narratives
    • Act-now points for each persona
    • Discovery questions and good-fit criteria
    • Likely objections and responses
    • What competitors will say about you
    • Battlecards, talk tracks and demo storylines

    Trust

    Nothing goes out until a person has checked and approved it

    1. Verify facts

      Check claims and figures section by section, with sources

    2. Edit or refine

      Type over any line, or have AI rewrite a passage

    3. Approve

      Each of the 15 sections carries its own approval

    4. Stay current

      Change a persona and every dependent section is flagged for update

    Your data stays yours. It is never used to train models and never shared.

    Execution

    The approved plan drives the channels, the calendar and the collateral

    1. Channel plan

      Which channels make up the wall of sound for this micro-vertical, mapped to each persona

    2. Cadence calendar

      Your publishing cadence sets the pace. Quarterly themes cascade into monthly pieces, each with a channel and a date.

    3. Collateral Studio

      13 asset formats, from blogs, email and social to ABM ads and case studies. Edit, regenerate and export to Word or PDF.

    Private beta · invite only

    From idea to an actionable GTM strategy in hours

    Customer list to market choice, plan, sales kit and a calendared year of collateral, all in one platform.

    Request a demo

    We set up each demo instance by hand. No card needed: once your request is approved, your invitation to the workspace arrives by email.

    Nathan Currie · Founder, Vertica GTM