Too vague
~23% of B2B marketers say their positioning is clearly differentiated from competitors. "Manufacturing" isn't a market — plastic injection molders is.
Vertica messages down to the six-digit NAICS code.
Vague marketing. Siloed sales. Same old plan. Vertica ends all three.
Too slow
Six weeks is what a real vertical GTM plan takes a team, across research, content, channel and analytics.
Vertica ships the same plan in under 45 minutes, one person, start to finish.
Too disconnected
$1 trillion a year is the estimated cost of sales and marketing misalignment, and misaligned teams run sales cycles roughly 30% longer.
Vertica builds sales enablement from the same context that built the campaign — one source of truth, not a handoff.
“Manufacturing” isn't a market
Plastic injection molders is. So is multi-site dental. So is refrigerated 3PL. So is HVAC contractors who run more than one truck.
Vertica works at the micro-vertical level — down to the six-digit NAICS code — so your content speaks the exact language of the buyer you're chasing. Not a persona sketch. The real vocabulary, the real pains, the real way that industry talks about itself.
Managed IT for dental groups
92$2M–$10M revenue · Fit score
- 14 won accounts
- NAICS 621210
- 2.4x avg deal size
HVAC contractors, multi-site
87$5M–$25M revenue · Fit score
- 11 won accounts
- NAICS 238220
- Shortest sales cycle
Boutique 3PL & freight brokers
81$10M–$50M revenue · Fit score
- 9 won accounts
- NAICS 488510
- Highest retention
Illustrative output — verticals can come from your customer base, your market research, or verticals you already know you want to enter.
From input to vertical strategy in three moves
I
Tell Vertica about your firm
Brand voice, product mix, use cases, geography, and the verticals you already know you want to go after. This is the context every plan gets built from — whether you are expanding into a vertical you have never touched or doubling down on one you already win.
II
Add what you have
A customer list, market research, or a starting hypothesis. If you have a CSV of closed-won accounts, Vertica enriches it — industry codes, revenue bands, firmographics — and surfaces the verticals where you already win. Targeting a vertical you have not sold into yet? It builds the plan from market and firmographic data instead. Either way, your data stays yours: never used to train models, never shared.
III
Ship the plan
Each vertical becomes an operating dossier — ICP, buyer personas, messaging in your own voice, collateral, and a 12-month execution calendar. What used to take a research analyst, a content team, a channel owner and a manager to sign off on, one person now owns end to end.
What's inside
Not a point tool. The whole motion.
Firm context engine
Brand voice, product mix, use cases, and geography, understood once and reused everywhere.
Micro-vertical targeting
NAICS-level precision, because "manufacturing" does not convert and "plastic injection molders" does.
Competitive & persona mapping
Where you win, who you're up against, and who you're actually writing to.
Seven messaging frameworks
Swap the angle, regenerate, ship the one that converts.
Channel plan
Ads, reels, emails, whitepapers, blogs, one-pagers — one coherent message across every channel.
Calendar & launch
Sequenced to your cadence, scheduled and launched through the platforms you already run.
Sales enablement
Vertical-specific talk tracks and collateral built from the same context your campaigns use.
Start from evidence
Your closed-won accounts already know your next market.
Upload your customer list and Vertica enriches every account with six-digit NAICS codes, revenue bands, and firmographics — then shows you where your wins already cluster. The verticals you should attack next stop being a debate and start being a ranked list, backed by your own closed-won history instead of a hunch.
One source of truth
Speed to Lead, built in.
Marketing and sales operating off the same NAICS-level context — not a monthly sync, the same source data — means leads move faster because the handoff isn't a translation problem anymore. Sales gets talk tracks in the buyer's actual vocabulary the moment marketing ships the campaign, not a quarter later.
From the teams who have seen it
“Impressive stuff!”
“It looks great! We would love to use this as a case study of how partners can build off the vertical campaigns and go down a layer deeper based on their specific capabilities and customer base.”
“This is the most impressive tool I have seen!”
“Our marketing plans aren’t nearly as good as this, and it takes the team six weeks to create it. This is going to help us so much.”
Vague marketing. Siloed sales. Same old plan. End all three.
Join the waitlist and be first in when we onboard your workspace. We onboard a small number of teams each month so every workspace gets set up properly — the waitlist is the only door in.