Resource
The 13 collateral asset types
Studio covers campaign, editorial, event, and sales work. Each format names the plan sections it needs before it is generated.
Format guide
What Studio can create and what grounds each format
Campaign5 formats
Email campaign
A full 3-4 email campaign, targeted to the personas and their pain points.
Draws on:- Buying Personas
- Messaging
Landing page
A bare-bones HTML landing page with summaries, calls to action and other content based on your theme, ready to drop into your design template.
Draws on:- Messaging
- Positioning
- SEO Keywords
Outbound sequence
An outbound sequence with emails, social post content and phone call scripts, spread over 30 days.
Draws on:- Buying Personas
- Messaging
- Market Triggers
Social posts
Social posts in bulk: hooks, body text, hashtags and a call to action per social network, all based on your theme.
Draws on:- Buying Personas
- Messaging
ABM display ad
A primary and secondary tagline for animated display ads. Can be created per persona.
Draws on:- Messaging
- Positioning
Editorial3 formats
Blog post
A blog post based on your quarterly and monthly theme.
Draws on:- Messaging
- Mapping Pain Points to Triggers
- SEO Keywords
Whitepaper
An executive summary, titles and subtitles for 2-3 whitepapers based on your quarterly theme and/or personas.
Draws on:- Mapping Pain Points to Triggers
- Competition
- Positioning
E-book
An e-book to use as an enticement or gift, based on your quarterly theme.
Draws on:- Mapping Pain Points to Triggers
- Positioning
- Messaging
Event1 format
Webinar kit
Everything to prepare your webinar: an abstract with targeting and purpose, talking points, and invitation and follow-up email templates.
Draws on:- Market Triggers
- Mapping Pain Points to Triggers
- Messaging
Sales4 formats
Case study
A generic case study with results from past projects, solution data, challenge and solution, a pull quote and a customer profile summary.
Draws on:- Ideal Customer Profile
- Buying Personas
- Mapping Pain Points to Triggers
- Positioning
Battlecard
A battle card for the sales team: our advantages, competitive analysis and objection handling.
Draws on:- Competition
- Positioning
Demo storyline
A talk track with the wow moment, persona pain reviews, demo themes, opening hook, closing ask and objection handling.
Draws on:- Buying Personas
- Mapping Pain Points to Triggers
- Positioning
Pricing & packaging
A pricing and packaging bundle summary by targeted buyer: bundle tiers, pricing FAQ, value metric and expansion path.
Draws on:- Ideal Customer Profile
- Positioning
- Messaging
- Mapping Pain Points to Triggers
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